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Chicago Citation Guide (17th Edition): Advertisements

Print Advertisement from a Magazine, Journal or Newspaper

Footnote:

1. Product, Company or Institution Name, "Title of Advertisement," [if applicable] advertisement, Name of Publication, Date of Publication, Page Number.

Bibliography Entry:

Product, Company or Institution Name. "Title of Advertisement." [if applicable]. Advertisement. Name of Publication, Date of Publication. 

Footnote Example

1. Louis Vuitton, advertisement, Vogue, December 2015, 5.

Shortened Footnote Example

2. Louis Vuitton, advertisement, 5.

Bibliography Entry Example

Louis Vuitton. Advertisement. Vogue, December 2015.

Digital Advertisement from an Online Magazine, Journal, or Newspaper

Footnote:

1. Product, Company or Institution Name, "Title of Advertisement," [if applicable] advertisement, Name of Publication, Date of Publication, URL.

Bibliography Entry:

Product, Company or Institution Name. "Title of Advertisement." [if applicable]. Advertisement. Name of Publication, Date of Publication. URL.

Footnote Example

1. The New Yorker, "Get the Best of The New Yorker," advertisement, The New Yorker, January 10, 2017, www.newyorker.com.

Shortened Footnote Example

2. The New Yorker, advertisement.

Bibliography Entry Example

The New Yorker. "Get the Best of The New Yorker." Advertisement. The New Yorker, January 10, 2017, www.newyorker.com.