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This guide will help you with all Business courses offered at Columbia College.
Principles of Marketing is an open textbook that teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
This book tells stories of strategy, insight, and action, featuring the latest advancements in industrial and organizational science, that will help catapult your organization to success now and in the future.
Canadian Business & Current Affairs (CBCA) Database provides access to Canadian academic journals, newspapers, magazines and reports on topics ranging from business, current events, public policy, health, culture, and more.