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New Business Books

Principles of Marketing
Principles of Marketing is an open textbook that teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Brands with a Conscience by Nicholas Ind (Editor); Sandra Horlings (Editor)
Provides a set of foundational attributes to help guide a strategy for responsible growth.
The Business of Good by Jason Haber
Narrates the story behind social entrepreneurship as told by the individuals compelled to create a change in the world--not just another business.
Creating the Vital Organization by Scott M. Brooks; Jeffrey M. Saltzman
This book tells stories of strategy, insight, and action, featuring the latest advancements in industrial and organizational science, that will help catapult your organization to success now and in the future.
Founder's Mentality by Chris Zook; James Allen
Three principles for managing - and avoiding - the problems of growth.
Managing For Happiness by Jurgen Appelo
Offers you serious games, innovative tools, and simple practices you can use immediately to motivate any team, change the culture, boost productivity, and nurture innovation across your company.

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Canadian Business & Current Affairs (CBCA)
Canadian Business & Current Affairs (CBCA) Database provides access to Canadian academic journals, newspapers, magazines and reports on topics ranging from business, current events, public policy, health, culture, and more.
Business Source Complete
Provide articles for the most important business journals, including full access to the Harvard Business Review.
Statista
Statista provides access to over 1 million statistics on over 80,000 topics, as well as industry reports, market studies and consumer surveys.

Harvard Business Review
Full text of the journal found through the Business Source Complete database.
Ivey Business Journal
Full text of the journal through the Business Source Complete database.

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