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Business 250 (Intro to Marketing) Course Guide: Home
This guide will help you with Business 250: Introduction to Marketing.
Canadian Business & Current Affairs (CBCA) Database provides access to Canadian academic journals, newspapers, magazines and reports on topics ranging from business, current events, public policy, health, culture, and more.
Statista provides access to over 1 million statistics on over 80,000 topics, as well as industry reports, market studies and consumer surveys.
Books on Marketing Plans
How to Write a Marketing Plan
This book simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
The Marketing Plan Handbook
Mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder.
Understanding Digital Marketing
Digital technology is an integral part of any company's commercial strategy, and Understanding Digital Marketing is an essential book showing companies the way forward.
Breakthrough Marketing Plans
This book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
This take-no-prisoners approach to finding clients offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace.
Developing Successful Marketing Strategies
Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics.
Find books & ebooks
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