Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business 250 (Intro to Marketing) Course Guide: Home

This guide will help you with Business 250: Introduction to Marketing.

Chat Help

Chat loading...

Head Librarian

Faith Jones's picture
Faith Jones
Contact:
604-683-8360 ex. 250

Library Hours

Columbia College Library Hours
Monday-Thursday 8:30 am - 7:00 pm
Friday 8:30 am - 6:00 pm
Saturday 9:00 am - 4:30 pm
Sundays & Statutory Holidays Closed
604-683-8360 ext. 253
library@columbiacollege.ca

Top Resources

Books on Marketing Plans

How to Write a Marketing Plan

This book simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.

The Marketing Plan Handbook

Mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder.

Understanding Digital Marketing

Digital technology is an integral part of any company's commercial strategy, and Understanding Digital Marketing is an essential book showing companies the way forward.

Breakthrough Marketing Plans

This book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Guerrilla Marketing

This take-no-prisoners approach to finding clients offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace.

Developing Successful Marketing Strategies​

Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics.

Find books & ebooks

Research FAQs

There are a few ways to find articles from the library's website. 

To search all article databases at once: 

1. Go to the library's homepage.

2. Scroll down until you see the search bar 

3. Enter keywords related to your topic & hit search

A screenshot of the library's website

To search in a specific database:

1. Go to the library's homepage.

2. Click on "Databases (A-Z)" 

3. Select the database you want to search from the list

4. Search the database using keywords or short phrases. Watch the video below for more tips on searching Academic Search Complete. 

University of British Columbia. (2015, July 15). Academic Search Complete. [Video file]. Retrieved from https://www.youtube.com/watch?v=EEdCwq9H0LM.
 

1. Go to the library's homepage

2. Scroll down until you see the search bar 

3. Enter keywords related to your topic or the title of a book & hit search

4. Use the options on the left-hand side to limit to print books or books (which will include ebooks)

Gif showing how to limit to just books in the EDS

The words scholarly and academic are often used interchangeably. Academic sources:

  • Are written by academics who are considered experts on a topic
  • Intended for other experts to read
  • Based on original research 
  • Provide citations for all sources used
  • Are usually peer-reviewed by other experts on the topic before being published

To learn more, check out the Find Articles page on this tutorial.

Look for these clues:

  • References provided at the end of chapters or the end of the book
  • References used are academic sources. Look to see that journals and books are cited rather than popular websites and magazines.
  • Uses language that is specific to the discipline. Does it appear that the authors intended their work to be read by other experts? If so, it may be an academic source.
  • Expert author with credentials provided. Check the back of the book for information about the author.
  • Published by a University press or professional organization 

  • Make sure you are using keywords to search
  • If your first search doesn't get useful results, try replacing your keywords with synonyms
  • Make sure you are using formal language as keywords 
  • See the Find Articles page for more help

If you're still stuck, come see a librarian for more help! 

First, make sure the source you are using meets your assignment requirements. For example, avoid using websites if your instructor tells you to only use scholarly articles.

For more tips on evaluating sources, see the evaluating sources page for more information on finding reliable sources.