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APA Citation Guide (6th edition): Advertisements

This guide shows you how to cite using APA 6th edition

Tips

Authors

An author can be a person but can also be an organization, or company. These are called group or corporate authors. Most advertisements will have a corporate author such as an advertising agency or a company name.

Titles

Some advertisements may not have an identified title. If you are citing something with no identified title, write a description of the product/brand being advertised and place it in square brackets (e.g. [Advertisement for McDonald's coffee]. Put this description in brackets where you'd normally put the title.

Formatting

Note: All citations should be double spaced and have a hanging indent in a Reference List.

A "hanging indent" means that each subsequent line after the first line of your citation should be indented by 0.5 inches.

Advertisements in Print from a Magazine, Journal or Newspaper - Known Title

Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if known). Name of advertisement [Advertisement]. Name of Journal, Magazine or Newspaper, Volume(Issue) if known, page number advertisement is found on.

Example

BMW. (2011, June 4). Diesel reinvented [Advertisement]. Fictional Magazine, 7(1), 17.

In-Text Paraphrase

(Company Name, Year)

Example: (BMW, 2011)

In-Text Quote

(Company Name, Year, p. Page Number)

Example: (BMW, 2011, p. 17)

Advertisements in Print from a Magazine, Journal or Newspaper - Unknown Title

Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if known). [Advertisement for Name of Product being advertised]. Name of Journal, Magazine or Newspaper, Volume(Issue) if known, page number advertisement is found on.

Example

FedEx. (2011, May). [Advertisement for FedExCup]. Sample Magazine, 5(1), 30.

In-Text Paraphrase

(Company Name, Year)

Example: (FedEx, 2011)

In-Text Quote

(Company Name, Year, p. Page Number)

Example: (FedEx, 2011, p. 30)

Video Advertisement from YouTube Posted by Advertiser

Name of Company That Owns the Product. (Year, Month Day Posted). Name of advertisement [Advertisement]. Retrieved from URL

Note: If you are citing an advertisement that has appeared at the beginning of another video, make sure to open the video advertisement in a new window to obtain the link for only the advertisement. 

Example

Google Canada. (2017, October 16). Google Home Mini [Advertisement]. Retrieved from https://www.youtube.com/watch?v=qbW9pug1pE8

Note: In the example above, all words of the title are capitalized because the advertisement is the same as the product name and is treated as a proper noun.

In-Text Paraphrase

(Company Name, Year)

Example: (Google Canada, 2017)

In-Text Quote

(Company Name, Year)

Example: (Google Canada, 2017)

Note: Because videos typically do not have page numbers, paragraph numbers or section headings,this information is left out of the in-text citation.

Video Advertisement from YouTube Posted by a YouTube User- Not the Advertiser

User Name that Posted the Video. (Year, Month Day Posted). Name of video [Advertisement]. Retrieved from URL

Example

TrendCrave. (2016, February 17). Top 10 best Super Bowl 50 commericals (2016 funniest ads) [Advertisement]. Retrieved from https://www.youtube.com/watch?v=Q2c2mPpvcpw

In-Text Paraphrase

(User Name, Year)

Example: (TrendCrave, 2016)

In-Text Quote

(User Name, Year)

Example: (TrendCrave, 2016)

Note: Because videos typically do not have page numbers, paragraph numbers or section headings,this information is left out of the in-text citation.

Advertisement on a Billboard

Name of Company that Owns the Product. (Year, Month Day Advertisement Viewed). Name of advertisement [Advertisement]. Location of Advertisement, City, Province, State or Country. 

Example

Tim Hortons. (2018, September 26). Cheddar cheese bagel [Advertisement]. Main Street and 12th Avenue, Vancouver, BC.

In-Text Paraphrase

(Company Name, Year)

Example: (Tim Hortons, 2018)

In-Text Quote

(Company Name, Year)

Example: (Tim Hortons, 2018)

Note: Because billboards do not have page numbers, paragraph number or section headings, this information is left out of the in-text citation.